StrivePrep

STRIVE Preparatory Schools (STRIVE Prep) is a community of public charter schools founded on the belief that every child deserves a well-rounded education close to home. Since opening its first school in 2006, STRIVE Prep has expanded to 11 schools serving 3,700 students across Denver. However, without a clear strategy or cohesive visual identity to tell its story, the power of STRIVE Prep’s network and its lifelong impact on kids and communities were not fully realized or understood. Additionally, in an open enrollment school district, competition for enrollment, hiring and funding was fierce.

My role in this project is to evolve and expand STRIVE Prep’s visual identity toolkit to create a more compelling, connected look and feel while respecting each school’s unique identity. Through a subtle but significant evolution of STRIVE Prep’s original mark, I redesigned the logo symbol to appear more clearly in small spaces and refined the form of the book as a platform for students to achieve a future full of possibilities.

The horizon line, inspired by the book's outer cover, represents how STRIVE Prep activates the inherent potential in people and communities. Finally, a robust set of iconography, illustration, and photography styles captures how STRIVE Prep inspires students to think critically, communicate clearly, and collaborate openly while fueling their curiosity and creativity.

Project: Visual Identity
Role: Art Director