The Y (YMCA)

The Y is a nonprofit organization whose mission is to put Christian principles into practice through programs that build healthy spirit, mind, and body for all.

This project aims to create and extend their brand's design elements, so they have a robust toolkit. By activating the chevon of their logo into their design system, I made a dynamic visual ecosystem from design elements to illustrations. This brings energy and dynamic to the brand so they have better communication with their audiences 


Project: Brand Extension
Role: Art Director

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Park Slope United