
Science Foundry
Client: Science Foundry
Industry: Environment
Services: Visual Identity
To avoid the worst impacts of climate change, we need to reduce global greenhouse gas emissions from 51 billion tons a year to net zero by 2050, the most audacious challenge in human history. This requires a technological transformation in almost every sector of modern life.
To get to zero, we need to deploy our existing tools faster and more intelligently, but that won't be enough: We need new scientific discoveries and the resulting technological breakthroughs (now!) to take us the rest of the way. However, there's often a fundamental gap in the innovation pipeline: many breakthroughs need to be more engineering-heavy for science and too research-heavy for startups. The Science Foundry (SF) bridges the gap between science and startups: SF builds and resources full-stack teams to incubate high-impact climate projects with scientific and engineering risks and spins out startups once projects demonstrate scientific and practical viability. Science Foundry aims to address climate change by rapidly translating high-impact breakthroughs into market-leading startups.
The challenge is translating their vision into their visual identity from their logo to the design system.
The logotype embodies the essence of connectivity and collaboration, which are crucial for connecting the diverse parties toward a common goal of planet sustainability.
A connected line within the logotype visually represents the interdependence of various stakeholders, governments, communities, businesses, and environmental advocates working together to address the environmental challenges. The connected line symbolizes the seamless integration of ideas and efforts across different sectors.
The connected line becomes a uniquely owned key visual language of the design system that can be used flexibly across different communications. It evokes a sense of unity and movement, reinforcing our commitment to foster partnerships that drive innovative solutions for a better future.