Shaq Moore is an American professional football player who plays as a right-back for Nashville SC, and the United States Men's national team. Moore was born in Fort Lauderdale, Florida, and was an IMG Academy alumnus during his youth. Moore represented the United States at the
U-17, U-18, and U-20 levels. He captained the U-17s in 2012–13, including at the 2013 CONCACAF U-17 Championship, and played with the U-20s at the 2015 FIFA U-20 World Cup and the senior team at Qatar's 2022 FIFA World Cup.

My role on this project is to develop a brand identity that can be extendable from his brand to his foundation, whose mission is "to positively affect the lives of kids and young adults through soccer, educational and community initiatives.

The logo expresses the foundation's focus on providing opportunities to the people in the communities. I integrated an infinity sign in the "o" s of Moore, representing infinite possibilities and assistance for youth and families to pursue their dreams and impact the world. The shape of the infinity sign also becomes the visual device in the whole identity system by using it in many different ways. I also play with the last name Moore = More in the language to convey that more good things happen among people and communities through soccer.