Sundyle is for anyone who can quickly discover events and activities in their area. Whether you're into live music, stand-up comedy, niche networking events, or something unique (goat yoga, hamster racing, etc.), Sundyle tries to make finding what's happening near you simple.

The client needs a visual identity for the start-up app, including a logo, design system, and overall art direction for their brand.

The challenge for their visual identity is to translate their vision to encourage people to go out into the world to explore different events happening in their neighborhood and to connect with people instead of spending too much time on their phones.

The solution is to develop an organic, spontaneous, optimistic, and bold visual identity to energize people to use the app and learn about all the nearby events. The combination of the images of the sun and flowers inspires the symbol. The sun represents guidance, illumination, and clarity, while the flower symbolizes growth, inspiration, and unity.

The logo's composition fosters a sense of inclusivity and togetherness. It reflects the idea of people gathering and enjoying the outdoor environment. The symbol's uneven shapes add a touch of warmth and provide a visual storytelling device in the design system.