Zar Health is a healthcare guidance platform that empowers people to make better decisions about their health by simplifying the complexities and decision-making associated with healthcare.

This project aims to develop a brand-new visual identity, from the logo to the whole visual system, creating solid visual storytelling elements that can help Zar Health communicate effectively with its audiences.

The dynamic line in the logotype represents the forging of a new path, while the interconnected letters reflect collaboration and unity. The vibrant green evokes optimism, growth, and the promise of a brighter future.

The dynamic line is the key visual element for Zar Health’s visual identity and will be used across all communications internally or externally.


Project: Visual Identity, logo, design system
Role: Art Director